Stone Public Relations brings senior-level media relations expertise from both sides of the microphone, as a news producer, broadcast journalist, and national on-the-record spokesperson for over 15 years. We understand how newsrooms work, what makes a story land, and what kills a pitch before it's read.

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We leverage that firsthand knowledge to position clients for strategic, meaningful press coverage across national and regional television, print, digital, radio, and emerging media platforms, developed through decades of active engagement across corporate, government, nonprofit, and public affairs environments.

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What We Do

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Strategic Media Planning 

Every media relations engagement begins with strategy. We identify your target media landscape, define your news angle, develop your story framework, and build a media outreach plan aligned with your communications objectives and timeline.

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Media Pitching 

We develop targeted, compelling pitches tailored to specific journalists, editors, producers, and outlets, and we follow through. Our pitching is disciplined, relationship-driven, and grounded in a genuine understanding of what each outlet covers and why your story fits.

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Press Release Development & Distribution 

Stone PR writes and distributes press releases that are newsworthy, well-sourced, and written to editorial standards, because we know what journalists are looking for the moment they open one. Distribution is targeted and strategic, not blasted to generic lists.

 

Press Conference Planning & Management 

From media notification and venue logistics to spokesperson preparation, opening statement development, Q&A management, and post-conference follow-up, Stone PR manages the full press conference process with precision and professionalism.

 

Press Kit & Media Materials Development We develop comprehensive press kits and media materials, including executive bios, fact sheets, backgrounders, story angles, and photography guidance, that give journalists everything they need to cover your organization accurately and compellingly.

 

Spokesperson Preparation & On-Record Support 

Stone PR prepares organizational spokespersons for on-record media interactions, including print interviews, broadcast appearances, and press conference Q&A, ensuring message discipline, confidence, and control throughout.

 

Crisis Media Relations 

When an organization is under media scrutiny, the stakes of every press interaction are elevated. Stone PR manages crisis media relations with the speed, discipline, and strategic coordination that high-pressure situations demand, including rapid response, media inquiry management, and controlled information release.

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Government & Law Enforcement Media Relations

 Stone PR has direct experience managing media relations for municipal government agencies and law enforcement, environments where public accountability, message accuracy, and community trust are non-negotiable. We understand the unique demands of government-facing press operations and bring that expertise to every engagement.

 

Earned Media Strategy 

Beyond reactive press coverage, we develop proactive earned media strategies that position clients as credible, authoritative voices in their industry, through expert commentary, contributed content placement, interview opportunities, and thought leadership campaigns.